Four parts. One engagement. You can follow every send, reply, and booking.
01 · List
We enrich against the ICP we agreed, then cut to people you would actually take.
Examples from clients we serve
We go much deeper than a contact database. Filings, credentials, tech in use, event attendance, and following on social networks are examples, not the catalog. The mix changes with the ICP.
Example
Filings and records
Example
Career stage and credential
Example
Tech actually in use
Example
Who was in the room
Example
Following and audience
02 · Story
Something a stranger can actually read. Existing files if they work, or we fill in what is missing. Cold email with nowhere to go dies.
What you already have
If a stranger can read it, we use it.
Knowledge transfer
You brief us. Sometimes nothing new needs writing.
What we fill in
A case, a page, a bio, a knowledge base, or a mix.
03 · Channels
LinkedIn, email, and social networks, with warmup and caps before anything cold goes out.
Profile, company page, and notes that still sound like a person.
Social
Instagram, Facebook, and other social networks. Presence and notes, not a blast.
Your primary customer inbox stays off this path.
30
cold sends per inbox, per day
10
warmup sends per inbox, per day
1:1
domain to inbox
14
days before the first cold send
04 · Campaigns
Live email, LinkedIn, and social, reply handling, and meetings on the calendar. You take the ones that are real.
01
Email, LinkedIn, and social
02
Reply handling
03
A booked meeting
04
Weekly review
Kickoff, warmup, launch, weekly review. Sequence and send rules live on How we work.