Insights
A research call
Someone who lives the problem and agrees to a paid interview. Not a panelist who does this every week.
Use cases/Research participants
Target populationQualified participantsResearch conversations
Turn a target population into qualified research conversations.
PURRR finds people who match the inclusion criteria, invites them with the study and the pay up front, and turns interest into a screen or a session.
You run the research. We get the right people on the calendar.
Booked
Monday, 1:00
45 min · protocol match · study and pay in the invite
From population to session
PURRR builds the system that fills a study with people who actually match.
01
Define the population
Translate research criteria into a searchable participant universe. Role, credentials, location, inclusion. Not a consumer panel.
02
Identify qualified participants
Use professional, demographic, industry, company, or other relevant data to find people matching the study.
03
Build the invitation
Create clear outreach explaining why they are being contacted, what participation involves, and what they are paid.
04
Recruit participants
Run outreach on email, LinkedIn, and social, screen interest, and move qualified participants into scheduled research sessions.
Go beyond a consumer panel
Reach participants a panel will recycle.
We can build targeting around job titles, professional credentials, company characteristics, industry datasets, associations, publications, directories, custom datasets, and social platforms when following is part of the match.
If the data exists, we can usually build around it.
- Job titles
- Credentials
- Company characteristics
- Publications
- Associations
- Industry datasets
- Directories
- Social following
Not a consumer panel
Define the participant
Not every participant counts.
Before launch, we agree on exactly what a qualified participant means for this protocol.
Specialist
A screen, then a session
A participant matching study criteria who agrees to participate. Credentials and inclusion checked before they hit the calendar.
- No panel regulars
- No failed inclusion
- No incentive-only
- No vanity completes
Just sessions with people who match the protocol we agreed on.
Tell us who you need to reach.
Tell us who needs to participate and the criteria they need to meet. We will show you how we would build the outbound system around them.